Project Overview
This project reimagines wine tourism by shifting the focus from established destinations to discovery-driven experiences in emerging regions. Through the concept of Terroir Access, it proposes a platform that connects travelers with small, underrepresented wineries, redefining how wine culture is explored and accessed.
Grounded in market research and strategic development, the project outlines a scalable, asset-light ecosystem that expands visibility for boutique producers while making curated wine experiences more accessible to a new generation of travelers.



Skills Used


  • Brand Creation & Positioning, 
  • Platform Strategy
  • Market Research & Opportunity Identification
  • Consumer Insights & Segmentation
  • Travel & Tourism Strategy
  • Experience Design
  • Business Model Development
  •  Strategic Thinking & Business Planning





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