Campaign Execution - Social media Mockup (AI generated)



Campaign Execution - Fashion media publication Mockup (AI generated)



Campaign Execution - Social media Mockup (AI generated)



Campaign Execution - Email marketing Mockup (AI generated)


Campaign Execution - Podcast marketing Mockup (AI generated)



Project Overview

This project supports Bosideng’s premium positioning by defining how marketing can effectively communicate its brand upgrade. Through both secondary and primary research, the project identifies a key perception gap, where consumers recognize strong technical performance but remain skeptical of its luxury legitimacy.
Based on these insights, the project proposes a strategic marketing direction that validates value through design authority, craftsmanship transparency, and cultural storytelling. It explores initiatives such as designer-led interviews with Kim Jones, podcast-style content, and narrative-driven campaigns to humanize the brand, build credibility, and justify premium pricing in a more competitive luxury market.






Skills Used


  • Marketing Strategy & Brand Positioning 
  • Primary & Secondary Research 
  • Consumer Insights & Perception Analysis
  • Luxury Positioning Strategy
  • Content Strategy & Storytelling
  • Interview & Qualitative Research
  • Campaign Concept Development
  • Strategic Thinking





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