A 60-second advertising concept created for the Balenciaga Le City Bag, using narrative-driven visuals to position the bag as a symbol of identity and attitude. The project includes brand research, visual direction, storyboards, and integrated campaign planning, with the product embedded organically into Balenciaga’s signature aesthetic.
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An integrated marketing campaign developed for a new product line at LoveShackFancy, based on a real client brief through SCADpro. The project combines consumer research, brand extension strategy, and creative concept development to expand the brand’s lifestyle offering while staying true to its core identity.
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A comprehensive brand creation and global supply chain strategy project for Volia, developed from the ground up. The project covers brand positioning, product planning, sustainable sourcing, international manufacturing selection, and logistics and distribution strategy, mapping the full journey from concept to market.
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A comprehensive brand and digital experience audit conducted for FINRA based on a real client brief through SCADpro. The project evaluated brand consistency, stakeholder perceptions, and digital touchpoints, delivering actionable recommendations across brand strategy, asset systems, and digital experience optimization.
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A global expansion strategy project for Hermès focused on entering the South African market. The project integrates macro analysis, luxury consumer insights, retail location strategy, and financial modeling to propose a culturally aligned, long-term growth plan consistent with Hermès’ values of scarcity, craftsmanship, and exclusivity.
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A strategic brand activation project for SkinCeuticals, the world’s leading medical aesthetic skincare brand. This initiative focused on enhancing the High-Touch retail experience and consumer education journey. By integrating clinical authority with luxury service standards, the project aimed to strengthen brand loyalty and drive conversion within premium retail environments
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A travel and hospitality brand extension project for Moncler, focused on translating the brand’s alpine heritage into a luxury ski resort experience in the French Alps. The project integrates brand strategy, consumer insights, and experiential design to create a seamless system of product, service, and environment. By positioning Moncler beyond outerwear into immersive lifestyle experiences, the initiative aims to strengthen brand equity and long-term customer engagement.
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A self-initiated platform strategy project in the travel and wine tourism sector, identifying a market opportunity to connect travelers with small and underrepresented wineries in emerging regions. The project integrates market analysis, consumer insights, and platform design to build a scalable, asset-light ecosystem for curated wine experiences. By enabling discovery-driven travel and improving access for boutique producers, the initiative reimagines how wine tourism is explored and experienced.
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A marketing strategy project supporting Bosideng’s shift toward a premium, design-led positioning. The project addresses a key perception gap, where strong technical credibility is not matched by luxury brand legitimacy. Through research and strategic direction, it defines how marketing can justify premium pricing, build consumer trust, and communicate value in a more rational luxury market.
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