A 60-second advertising concept created for the Balenciaga Le City Bag, using narrative-driven visuals to position the bag as a symbol of identity and attitude. The project includes brand research, visual direction, storyboards, and integrated campaign planning, with the product embedded organically into Balenciaga’s signature aesthetic.
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An integrated marketing campaign developed for a new product line at LoveShackFancy, based on a real client brief through SCADpro. The project combines consumer research, brand extension strategy, and creative concept development to expand the brand’s lifestyle offering while staying true to its core identity.
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A comprehensive brand creation and global supply chain strategy project for Volia, developed from the ground up. The project covers brand positioning, product planning, sustainable sourcing, international manufacturing selection, and logistics and distribution strategy, mapping the full journey from concept to market.
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A comprehensive brand and digital experience audit conducted for FINRA based on a real client brief through SCADpro. The project evaluated brand consistency, stakeholder perceptions, and digital touchpoints, delivering actionable recommendations across brand strategy, asset systems, and digital experience optimization.
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A global expansion strategy project for Hermès focused on entering the South African market. The project integrates macro analysis, luxury consumer insights, retail location strategy, and financial modeling to propose a culturally aligned, long-term growth plan consistent with Hermès’ values of scarcity, craftsmanship, and exclusivity.
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