Project Overview

This project explores a strategic expansion proposal for Hermès into the South African market, examining how a heritage luxury brand can enter an emerging market while preserving long-term brand equity and exclusivity. The scope of the project includes macroeconomic analysis, luxury market assessment, consumer profiling, retail location strategy, and financial feasibility modeling. By evaluating cultural context, high-net-worth consumer distribution, and retail environment dynamics, the project proposes a controlled, brand-aligned expansion framework. The outcome presents a holistic market entry strategy that balances growth potential with Hermès’ core values of craftsmanship, scarcity, and enduring brand value.




Skills Used


  • Financial Modeling & Forecasting, Scenario 
  • ,Cost Structure & Revenue Modeling, 
  • Investment Feasibility & ROI Analysis, 
  • Break-Even Analysis, 
  • Global Expansion Financial Planning,
  •  Retail Location Financial Assessment, 
  • Strategic Risk Evaluation,
  •  Retail & Store Concept Modeling
  • Campaign Visualization





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